Espresso Martini vs. Craft Beer

By the numbers.

Keg Economics — Gas Flow vs. Craft Beer
Keg Economics — The Numbers Don’t Lie

Same tap.
3× the revenue.

Your draft lines already move kegs. The question is whether those kegs are working as hard as they could. A 1/6 barrel of craft beer generates $400–$575 in revenue per keg. A Gas Flow Espresso Martini keg — same tap, same cooler — generates $1,300–$1,800.

“

If you can read, I don’t need to tell you anything else. If we don’t have this in 50 places, I don’t know what the f*** is wrong with us.

— Ray Hoffman, 20-year draft technician, Gas Flow Twin Cities
By the numbers — per keg (100 cocktails)
Gas Flow Espresso Martini
revenue per keg
$1,550
avg. at $15.50/pour × 100 cocktails
Popular craft beer
revenue per keg
$492
avg. at $12/pint × 41 pours (1/6 bbl)
Revenue advantage
per keg turn
3.2×
more revenue from the same tap
Full keg comparison
Metric
Budget beer
Popular craft
Premium craft
Gas Flow EM
Pours per keg
41
41
41
100 2.4× more
Wholesale / kit cost
$50–$80
$100–$140
$130–$180
$300
Cost per pour
$1.22–$1.95
$2.44–$3.41
$3.17–$4.39
$3.00
Typical sell price
$6–$8
$10–$14
$12–$16
$13–$18
Revenue per keg
$246–$328
$410–$574
$492–$656
$1,300–$1,800 winner
Gross profit per keg
$181–$263
$290–$454
$328–$506
$1,000–$1,500 winner
Gross margin
~70%
~68%
~64%
~81% winner
Gas Flow Espresso Martini — keg economics breakdown
Cocktails per keg
100
per Gas Flow kit
Kit cost per keg
$300
ingredients + nitrogen
Cost per cocktail
$3.00
fixed, predictable
Sell price range
$13–$18
premium cocktail
Revenue per keg
$1,300–$1,800
at $13–$18/pour
Gross profit per keg
$1,000–$1,500
after kit cost
Revenue per keg — visual comparison
Budget domestic beer (41 pours × ~$7)
$246–$328
~$287
Regional craft beer (41 pours × ~$10)
$328–$492
~$410
Popular craft — Surly, Indeed (41 pours × ~$12)
$410–$574
~$492
Premium / import craft (41 pours × ~$14)
$492–$656
~$574
Gas Flow Espresso Martini (100 cocktails × ~$15.50)
$1,300–$1,800
~$1,550
Gross margin — what you keep after product cost
Popular craft beer
Keg cost ($120) Gross profit ($372)
~76%
~$372 gross profit on $492 revenue
Gas Flow Espresso Martini
Kit cost ($300) Gross profit ($1,250)
~81%
~$1,250 gross profit on $1,550 avg revenue
See it on your tap line

One keg. One tap. A completely different revenue story.
Book a demo and we’ll walk through what Gas Flow looks like at your venue.

Book a demo →
Methodology: Beer keg yield based on 661 oz (1/6 barrel) ÷ 16 oz pint = 41 pours. Gas Flow yield is 100 cocktails per kit at $300 kit cost. Beer wholesale prices reflect distributor pricing in the Minneapolis–St. Paul metro; actual prices vary by market and supplier. Sell prices and gross margins are illustrative and will vary by venue, market, and pricing strategy. Revenue figures are gross; spirit costs are excluded from both comparisons as a consistent line item across all products. Gas Flow gross margin calculated on ingredient kit cost only, excluding hardware amortization.